CAPE TOWN, South Africa (CelebrityAccess) — Ticketmaster announced plans to expand its operations in Africa through the acquisition of Quicket, one of the continent’s leading event and festival ticketing companies.

According to Ticketmaster, the partnership with Quicket, known for its self-service platform and event organizer tools, will allow the expansion of service to event producers and venues of all sizes, from small clubs to large festivals and stadiums.

Additionally, Quicket’s established operations in Nigeria, Uganda, Kenya, Zambia, and Botswana, and regional expertise, will broaden Ticketmaster’s reach in the region, while providing access to established technologies such as encrypted digital mobile ticketing across the conteinent.

Following the acquisition, Quicket Managing Director James Tagg will continue to oversee operatons as a standalone business unit from Cape Town.

“The passion for live entertainment is at the heart of African culture. Over the past 13 years, we’ve empowered event creators across the continent to deliver exceptional experiences through our ticketing platform. Partnering with Ticketmaster marks a landmark moment in connecting African artists to a global audience and enhancing the experience for local fans and promoters alike,” Tagg stated.

“Africa is home to some of the most passionate fans in the world who we have the privilege of connecting to the events they love, simply and securely. Our commitment to delivering top-tier tools for promoters, venues, and artists is unwavering. Partnering with Quicket will supercharge our mission to elevate Africa’s dynamic live events to the global spotlight they truly deserve. Together, we are igniting a new era of unparalleled growth for African entertainment,” added Ticketmaster’s Mark Yovich.

The financial terms of the deal were not disclosed.

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